围绕品牌资产价值主题列举2篇近2年的国外文献不要中国作者按照GBT 7714-2015
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Keller, K. L. (2019). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 83(2), 1-22.
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Aaker, D. A. (2018). Building strong brands. Routledge.
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