围绕品牌价值主题列举8篇近10年的国外文献不要中国作者按照GBT 7714-2015

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education Limited.

Aaker, D. A. (2010). Brand equity and advertising: Advertising's role in building strong brands. Psychology Press.

Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page Publishers.

Farquhar, P. H. (2012). Strategic brand management: Creating and sustaining brand equity long term. Journal of Advertising Research, 52(2), 223-224.

Ambler, T., & Styles, C. (2017). Brand management and brand equity: a European perspective. Routledge.

Yoo, B., Donthu, N., & Lee, S. (2010). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.

Lassar, W., Mittal, B., & Sharma, A. (2015). Measuring customer-based brand equity. Journal of Consumer Marketing, 22(2), 11-19.

Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS Review, 6(1-2), 1-16