围绕品牌价值提升路径主题列举8篇近10年的国外文献不要中国作者按照GBT 7714-2015

标准格式列举如下：

1. Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
2. Aaker, D. A. (2010). Building strong brands. Simon and Schuster.
3. Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page Publishers.
4. Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of consumer marketing, 12(4), 11-19.
5. Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: A financial approach. Marketing science, 12(1), 28-52.
6. Farquhar, P. H. (1989). Managing brand equity. Marketing research, 1(3), 24-33.
7. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
8. Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 52(1), 1-14