围绕品牌价值提升路径主题列举8篇近5年的国外文献不要中国作者按照GBT 7714-2015

的参考文献格式排版。

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Aaker, D. A., & Joachimsthaler, E. (2017). Building strong brands. Simon and Schuster.
Kapferer, J. N. (2016). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page Publishers.
Farquhar, P. H. (2019). Managing brand equity. Routledge.
Yoo, B., & Donthu, N. (2016). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 59(2), 127-133.
Keller, K. L. (2019). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute.
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (2019). Strategic brand concept-image management. Journal of Marketing, 53(4), 135-146.
Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2019). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 63(4_suppl1), 1-17