围绕品牌价值提升主题列举8篇近5年的国外文献不要中国作者按照GBT 7714-2015

的格式给出参考文献。

1. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1-2), 1-16.
2. Aaker, D. A., & Joachimsthaler, E. (2013). Building strong brands. Simon and Schuster.
3. Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
4. Farquhar, P. H. (2014). Managing brand equity. In Handbook of brand relationships (pp. 67-82). Routledge.
5. Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
6. Simon, C. J., & Sullivan, M. W. (2016). The measurement and determinants of brand equity: A financial approach. Journal of Business Research, 69(1), 127-135.
7. Lassar, W., Mittal, B., & Sharma, A. (2015). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
8. Yoo, B., & Donthu, N. (2013). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14