Based-on-the-Theory-of-Planned-Behavioursuggest-how-the-marketing-of-the-Crest-Kids-Fluoride-Toothpaste-can-be-improved

The Theory of Planned Behaviour posits that the intention to perform a behaviour is determined by attitudes, subjective norms, and perceived behavioural control. Based on this theory, the marketing of Crest Kid's Fluoride Toothpaste can be improved by addressing these factors:

1. Attitudes: The marketing campaign should emphasize the benefits of using Crest Kid's Fluoride Toothpaste, such as cavity prevention, fresh breath, and a clean mouth. The campaign can also highlight the fun flavours and colours of the toothpaste, making it more appealing to children.

2. Subjective norms: The marketing campaign can target parents and caregivers, emphasizing the importance of dental hygiene for children's overall health and well-being. The campaign can also include testimonials from dentists and other healthcare professionals, which can influence parents' and caregivers' attitudes towards the toothpaste.

3. Perceived behavioural control: The marketing campaign can address barriers to using Crest Kid's Fluoride Toothpaste, such as difficulty in getting children to brush their teeth or concerns about safety. The campaign can provide tips and advice on how to make brushing teeth a fun and enjoyable activity for children, as well as information on the safety and effectiveness of fluoride toothpaste.

Overall, the marketing campaign for Crest Kid's Fluoride Toothpaste should aim to influence parents' and caregivers' attitudes towards the toothpaste, provide social support for its use, and address any perceived barriers to its use. By doing so, the campaign can increase the intention to use the toothpaste and ultimately improve children's dental health.