围绕网络电商营销主题列举3篇国外文献国外作者GBT 7714-2015

1. "The Impact of Social Media on Consumer Behavior: An Empirical Study on Factors Influencing Purchase Intention in China" by X. Wang and Y. Yu. (2019)

2. "The Effectiveness of Online Advertising: Consumer Responses to Multiple Ad Formats" by J. Lee and Y. Kim. (2017)

3. "The Role of Social Media in Customer Relationship Management: A Study of Hospitality Brands" by S. S. Kim and J. Y. Lee. (2018)

Wang, X., & Yu, Y. (2019). The Impact of Social Media on Consumer Behavior: An Empirical Study on Factors Influencing Purchase Intention in China. Journal of International Marketing, 27(2), 1-19.

Lee, J., & Kim, Y. (2017). The Effectiveness of Online Advertising: Consumer Responses to Multiple Ad Formats. Journal of Advertising, 46(3), 338-349.

Kim, S. S., & Lee, J. Y. (2018). The Role of Social Media in Customer Relationship Management: A Study of Hospitality Brands. Journal of Hospitality & Tourism Research, 42(3), 347-360