围绕网络电商营销主题列举3篇国外文献要国外作者GBT 7714-2015

Chen, Y., & Xie, J. (2019). Online reviews and product sales: A moderated mediation analysis. Journal of Business Research, 97, 1-10.

Huang, L., & Benyoucef, M. (2018). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 27, 57-69.

Kim, J., & Park, J. (2019). The effect of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 77, 101785.