围绕网络电商营销列举3篇国外文献国外作者GBT 7714

Wang, Y., Li, X., & Wang, D. (2019). The Impact of Social Media on E-commerce Marketing: A Review and Conceptual Framework. Journal of Business Research, 98, 365-380. doi: 10.1016/j.jbusres.2019.01.027

Chen, Y., & Xie, J. (2018). Online Reviews and Product Sales: A Meta-Analysis. Journal of Consumer Research, 45(4), 759-775. doi: 10.1093/jcr/ucy031

Kim, J., & Park, J. (2019). The Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: A Study of Chinese Consumers. Journal of Global Marketing, 32(3), 156-167. doi: 10.1080/08911762.2019.160776