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  3. Hair, J. F., & Lukas, B. (2014). Marketing Research: An Applied Orientation. McGraw-Hill Education.

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  7. Saunders, M., Lewis, P., & Thornhill, A. (2015). Research Methods for Business Students. Pearson Education.

  8. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business Research Methods. Cengage Learning

徐映梅主编的《市场调查理论与方法》参考文献

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