围绕问卷数据信度主题列举3篇国外文献不要中国作者按照GBT 7714-2015

的格式，给出文献引用。

1. Bagozzi, R. P., & Yi, Y. (1991). Multitrait-multimethod matrices in consumer research. Journal of consumer research, 17(4), 426-439.
2. Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 16(1), 64-73.
3. Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.