Category Manager & Product Manager Skilled in new product development and product promotion. Pay attention to the dynamics of consumers and markets, and have excellent data analysis and information gathering abilities. Like new technologies and new things, and skilled in applying new technologies and new things to practical work. Believe that the development of the health industry will benefit society.

Education Background Master of Food Science, Huazhong Agricultural University, 2012.09-2015.06 Bachelor of Bioengineering, Hubei University of Technology, 2008.09-2012.06

Work Experience Assistant Product Manager: Amway Nutrilite Marketing Department, 2022.07-2022.08 Main responsibilities: Responsible for the product innovation and new product development, product pricing and promotional material production of key categories such as VDS and fish oil. • Responsible for the pricing of new Amway fish oil and phospholipid products, and completed the pricing work. • Responsible for the label replacement of Amway VDS and fish oil categories, and basically completed the label replacement.

Solution Manager: Sunrider Health Science Business Unit, 2020.06-2022.06 Main responsibilities: Provide customers with product solutions for health food and functional food, provide product selling points information; responsible for the production of core product materials at exhibitions and daily promotions; provide market analysis, product promotion materials and training support for core customers. • Responsible for the core A-level customers of the company, providing them with product solutions and promotion support, and regularly organizing WORKSHOPS to share market trends and development trends. Led key product development projects such as GSK Beneflora probiotics, Melaleuca elderberry gummies, and Bayer LoveLiver algae oil, providing customers with innovative ideas for product development and subsequent marketing support. Both Beneflora probiotics and Melaleuca gummies have achieved sales of tens of millions. And won the Sunrider Annual Star Manager award for outstanding performance. • Responsible for core product promotion work, conducting product presentations at company exhibitions and during customer visits, and accumulating successful promotion and customer order experience. • Coordinate internal resources, develop functional foods for customers based on market trends and customer needs, and finally produce more than 20 products annually. • Explore product selling points, provide promotional materials, nutritional and medical literature, and related regulatory support for core customers. Professionalism is widely recognized by customers. • Build an internal material library and product proposal library, producing promotional materials for hundreds of raw materials and dozens of core products within a year, greatly improving proposal efficiency.

Marketing Manager: Nantian Pharmaceuticals OTC Business Unit, 2018.10-2019.11 Main responsibilities: Promotion of Nantian Pharmaceuticals' core products; management of public accounts and brand promotion; grassroots specialist product training and education; Nantian Pharmaceuticals' new product development and research work. • Develop product promotion and marketing plans, organized an online and offline Mother's Day OTC drugstore linkage campaign, with tens of thousands of online views and hundreds of stores achieving sales of over 1,000 yuan within a week. The core product Kuntai Capsule rose from an annual sales of 20 million to over 100 million in a year and still maintains sales of over 100 million. • Registered and managed the Nantian Hui public account, regularly conducted 1-2 drugstore staff incentive interactive activities every month, and sent 1-2 related product promotion articles every month. Within a year, the public account attracted over 200,000 followers and is still in use. • Produce core product PPT and product manuals and other promotional materials, and conduct product introductions and presentations at chain drugstores. The production and presentation of product materials are widely recognized internally and externally, and the teaching videos have been used by the company as teaching templates for new employees. • Invited hospital experts to conduct public lectures on ovarian health and recorded expert videos to help product promotion, which is still widely used. Established a specialist training system, which greatly improved the professionalism of the business specialist within six months, and received additional performance points for this.

Training Lecturer: Perfect (China) Co., Ltd., 2015.7-2018.10 Main responsibilities: OTC chain drugstore staff health food product training and distributor team training. At the same time, serving as a member of the company's discipline construction committee, providing professional guidance for lecturer training and providing professional support for large-scale projects. • Negotiate and communicate with key chain pharmacies and use training resources to obtain sales resources. Multiple times of using training resources to help sales break the ice in cooperation. • Provide professional knowledge training and team management training for major drugstore chains, with over 100 training sessions annually. The training effect is outstanding, and the sales of the store often increase significantly after the training, and the sales of one week after the training often exceed the sales of one month in the past. • Skilled in PPT and video production, producing videos and H5 promotional materials for the region multiple times, and receiving widespread praise. • Participated in cooperation projects with Fortune 500 companies (Alibaba, COFCO, etc.) multiple times

请将下面的内容翻译成对应的英文品类经理&产品经理方向擅长新品开发、 产品推广等工作。 关注消费者和市场的动态有出色的数据分析和信息抓取能力。喜欢新技术、 新事物 并善于将新技术和新事物应用到实际工作中。 相信健康行业的发展会造福社会教育背景华中农业大学 食品科学 硕士 201209-201506湖北工业大学 生物工程 本科 200809-201206工作经历助理产品经理:安利纽崔莱 市场部 202

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