请翻译这一段中文要求用论文的风格翻译。伴随着中国广告业的发展公益广告语以极强的亲和力倡导健康的社会风尚和主流价值观也促进社会的和谐发展。但创作公益广告语的内容没有新颖的创意作品质量不高。本文为公益广告语能达到良好的传播效果引发公众的情感共鸣通过采用文献分析法、案例分析法的技术方法进行分析以言语行为理论为指导分析公益广告语的内容分类、言语行为的特点以及表现形式期望能对公益广告的言语行为的选择提供一定

With the development of China's advertising industry, public service advertising has advocated healthy social norms and mainstream values with strong affinity, and also promoted social harmony. However, the content of creating public service advertising lacks novelty and creativity, and the quality of works is not high. This paper aims to analyze the techniques of literature analysis and case analysis to achieve good communication effect of public service advertising, to evoke public emotional resonance, and to provide guidance and assistance for the selection of language behavior of public service advertising by analyzing the content classification, linguistic characteristics, and expression forms of public service advertising guided by the theory of speech behavior