A Western European offer is an offer that starts with a large space price and then depending on the comparative strengths of the buyer and seller and the external competition of the transaction is mad

A Western European offer is an offer that starts with a high initial price and then, depending on the relative bargaining position of the buyer and seller, as well as external competition, may be adjusted by granting various concessions such as quantity discounts, price reductions, commissions, and preferential payment terms. This gradual softening of terms is aimed at approaching the buyer's market and ultimately completing the deal. If executed effectively, this method of offering can often lead to successful outcomes.