All the language options available on the websites of these 13 brands except Italian and Korean belong to the group of super-central languages in theworld language system proposed by De Swaan 2001 whi

It is also worth noting that Italian and Korean, which are not included in the group of “super-central” languages, may still be important languages for these brands to support. Italian is spoken by over 85 million people worldwide and is the official language of Italy, a country known for its fashion and luxury goods. Supporting Italian on their websites can help these brands appeal to Italian consumers and expand their market share in Italy. Similarly, Korean is the official language of South Korea, a country with a growing economy and a significant market for consumer goods. Supporting Korean on their websites can help these brands connect with Korean consumers and compete effectively in the South Korean market.