Out of the 147 brands analyzed, only 13 have included multiple language options on their official websites. This feature allows users to easily access information in their preferred language, potentially increasing overall satisfaction. According to website globalization expert John Yunker, leading global brands are increasingly multilingual, with an average of 32 languages supported based on the 2019 Web Globalization Report Card from Byte Level Research. However, the number of languages supported by the brands in this study is much lower. This could be due to their limited presence in certain countries or regions, or lack of resources to develop multilingual websites.


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