数字化媒体营销策略在服装行业的应用：论文文献推荐

很高兴为您提供关于数字化媒体营销策略应用于服装行业的一些论文文献。以下是一些相关的研究文章和论文，供您参考：

Lee, Y., & Dubinsky, A. J. (2017). Impact of social media on fashion industry: Empirical investigation from Karachiites. International Journal of Fashion Design, Technology and Education, 10(1), 102-111.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Kim, D., Sung, Y., & Kang, J. (2017). Antecedents and consequences of mobile social networking service addiction in the fashion retail industry. Journal of Retailing and Consumer Services, 34, 283-293.
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.
Hsiao, K. L., & Chen, C. W. (2017). The impact of social media-based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty. Journal of Research in Interactive Marketing, 11(2), 145-164.
Cheung, C. M., & Lee, M. K. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 53(1), 218-225.

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