who is often considered the father of modern public relationIvy Lee or Edward Bernays

Both Ivy Lee and Edward Bernays are often considered as the father of modern public relations. Ivy Lee is recognized as the founder of modern PR through his work with the coal industry in the early 1900s. On the other hand, Edward Bernays is known for his groundbreaking work in the 1920s and 1930s, where he applied the principles of psychology and sociology to public relations. Both individuals have had a significant impact on the development of modern PR, and their contributions are widely recognized and appreciated.